![]() “Motion seats,” which offer a similar but more limited experience, can be found around the country and appeal mainly to the young set. In the 1950s, to compete with the exploding popularity of TV, Hollywood rolled out CinemaScope, with its wider screens, and even Smell-o-Vision. While nothing this advanced has been widely offered before, there have been numerous “enhanced” theater experiences to come down the pike. Tonight’s 10:30 shows are sold out, but it will be interesting to see how large an appetite for getting shaken, stirred and jostled during a movie audiences will have. Tickets to the 4D showing will cost between $24 and $27. “With AEG, owner and host of the world’s most exciting entertainment venues as our strategic partner, we are very much looking forward to welcoming our audiences to a moviegoing experience never before seen in the U.S.” location to carry 4DX,” said Byung Hwan Choi, chief executive of CJ 4DPlex. “Los Angeles was the natural choice for the first U.S. And what better place to roll out than the heart of the movie industry?Īlso read: 4D Theaters Buck, Jerk, Spray and Hurtle Their Way Into America The company hopes the immersive experience - which via sensor-equipped motion seats adds effects like motion, bubbles, fog, lightning and scents to the visual and audio presentation - will become the next wave in moviegoing. Live Stadium 14 Theater in Los Angeles, in conjunction with AEG Entertainment. South Korea’s CJ 4DPlex is launching the premium movie platform at Regal Cinemas L.A. The first 4D theater in the United States opens on Thursday, with a late-night showing of “Transformers: The Age of Extinction.”
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